The secret handbook of fast fashion: why many brands sound the same | Placevo

The secret handbook of fast fashion: why many brands sound the same

There is a method that never fails.
An unwritten classic that many clothing brands seem to follow to the letter:1

1. Take a basic garment.

2. Print a giant logo.

3 Take the photos in the same pose as everyone else.

4. Upload it with a generic phrase like "new collection available".

5 Repeat until no one is looking.

6. Launch another batch just like it.

It's comfortable.
It's fast.
And, above all, it doesn't require too much thinking.

It doesn't matter if the garment has no soul.
It doesn't matter if it's the same as the one next to it.
As long as the logo is big… supposedly it works.

But it's becoming increasingly noticeable: brands are shamelessly copying each other.
Same colors. Same cuts. Same slogans. Same everything.
Like an endless photocopier that nobody bothers to turn off.

And perhaps that's why, when something different appears—even if it's small, imperfect, or strange—it attracts more attention than any giant logo.

Because it's easy to follow the formula.
The difficult thing is breaking the script.

And that's where you see who really wants to create with intention…
…and who just wants to fill out a catalog.

The Secret Manual of Fast Fashion: Why So Many Brands Feel the Same

There's a method that never fails.
A classic unwritten rulebook that most clothing brands seem to follow step by step:

1 Take a basic garment.

2. Slap a giant logo on it.

3 Shoot it with the same poses as everyone else.

4 Post it with a generic caption like “new drop available.”

5 Repeat until no one's looking.

6 Launch another batch exactly the same.

It's easy.
It's fast.
And best of all, it doesn't require much thought.

It doesn't matter if the piece has no soul.
Doesn't matter if it's identical to the next.
As long as the logo's big… it's supposed to work.

But more and more, it shows: brands are copying each other without shame.
Same colours. Same cuts. Same campaigns. Same everything.
Like an endless photocopier no one bothers to turn off.

And maybe that's why, when something different shows up — even if it's small, imperfect or weird — it grabs more attention than any oversized logo.

Because following the formula is easy.
Breaking the script is hard.

And that's where you see who truly wants to create with intention…
…and who's just filling space in a catalog.